The New Rules of Marketing & PR

David Meerman Scott

David Meerman Scott’s The New Rules of Marketing & PR has been hailed as the end-all, be-all of new age marketing and I have to agree.  After reading this book as a requirement for my New Media Drivers License course at MSU I am now convinced that Scott is one of the most influential and knowledgeable marketers of our time.  This book is not only thought provoking but it also offers readers insight into the worlds of marketing and PR.  Scott gives marketers how to “leverage the potential of Web-based communication to build a personal link with their market.”   He discusses the major topics of new media marketing including blogging, search engine optimization, podcasts, social networking sites and much more.  The book is an easy, quick read and one that provides simple solutions to complex problems (i.e. you have never ever heard of SEO, but you walk away from this book understanding and being able to use it yourself).  I highly suggest this to any marketer who wants to make a name for themselves in this ever-changing industry.  Adopt Scott’s new rules today and start a profitable relationship with your buyers!

In order to encourage marketers, of all ages, to pick up a copy of this book I posted a press release on MyFreePR.com.  I also bookmarked his website on del.icio.us  and Digg.com.

To obtain more information about David Meerman Scott visit his website or his blog.

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~ by dannasta on February 28, 2009.

One Response to “The New Rules of Marketing & PR”

  1. Hey Stacy,

    Wow, thank you for such a flattering review of my book.

    You know what’s interesting? When the first edition of the book came out in June 2007, nearly every university professor ignored it. (Not all but most). Now it has become popular in courses like yours which tells me that my ideas are less radical than when I originally wrote them. Now the ideas are becoming mainstream.

    Take care,

    David

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